Business owners who knew their company’s value at least 18 months before going to market increased their sale price by at least 14% — that is the finding from an analysis of 82% of business owners who completed a valuation early in their exit process. Knowing your value gives you time to address weaknesses, improve KPI scores, and negotiate from a position of knowledge rather than guessing. Of businesses that go to market, only 17% actually sell — early valuation is one of the strongest differentiators for those that do.